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Alloy, Inc.
151 West 26th Street
11th Floor
Phone: (212) 244-4307p:212 244-4307 New York, NY  10001  United States Ticker: ALOYALOY
This company was Merged or Acquired on 11/9/2010.
This company ceased filing statements with the SEC on 11/9/2010.
This company is no longer actively traded on any major stock exchange.
This is a Subsidiary, click here for the Parent Company
Business Summary
Alloy, Inc. (Alloy) is a provider of media and marketing programs offering advertisers the ability to reach youth and non-youth targeted consumer segments through a range of assets and marketing programs, including digital, display board, direct mail, content production and educational programming. Collectively its businesses operate under the name Alloy Media + Marketing, but its divisions brand names include, Alloy Education, Alloy Entertainment, Alloy Marketing and Promotions (AMP), Alloy Access and On Campus Marketing (OCM). Alloy operates in three segments: Promotion, Media and Placement. The Promotion segment is comprised of businesses whose products and services are promotional in nature and includes its AMP, OCM and sampling divisions. The Media segment is comprised of Company-owned and represented media assets. The Placement segment is made up of its businesses that aggregate and market third party media properties owned by others.
(Source: 10-K)

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
-Yes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
7/31/20101/31/2010YesYes--Yes

Industries
SIC Code Description
7311 Advertising agencies
7319 Advertising, not elsewhere classified
7375 Information retrieval services
7313 Radio, television, and publishers' advertising representatives

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chairman of the Board GeraldineLaybourne 11/9/2010 11/9/2010
Chief Executive Officer, Director Matthew C.Diamond 41 11/9/2010 1/1/1996
President, Chief Operating Officer, Director James K.Johnson 43 3/6/2006 1/1/1996
8 additional Officers and Directors records available in full report.

Business Names
Business Name
26TH STREET DEVELOPMENT, LLC
ALLOY C1 ACQUISITION, LLC
Alloy Digital
34 additional Business Names available in full report.

General Information
Number of Employees: 602 (As of 1/31/2010)
Outstanding Shares: 12,874,123 (As of 8/31/2010)
Shareholders: 103
Stock Exchange: NASD
Federal Tax Id: 043310676
Fax Number: (212) 244-4311
Email Address: samg@alloymail.com


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Saturday, July 22, 2023